MOISTURE BARRIER 101

With all the buzz words in beauty, the one that seems to always stay is “moisture barrier”. What is this crucial key player in skincare, and how do you know if you’re nourishing it best? Read on for top things to know about protecting and strengthening your skin’s moisture barrier.

What is the moisture barrier?

Also known as the “skin barrier,” the moisture barrier is the outermost layer of skin that stands as your first line of defense against life stressors like the sun and pollution. When this barrier is stressed, moisture can escape, leaving you with dull, dry, itchy or irritated skin. When it’s strong, the skin barrier keeps the good in and the bad out.

What happens when moisture escapes your skin?

TRANSEPIDERMAL (trans-epi-dermal) WATER LOSS. We know, it’s a mouthful. Don’t be skintimidated! We’re going to break it down: Trans-epidermal water loss occurs when the water that’s inside your skin evaporates into the outside environment. If you find that your skin dries out quickly, you may need a moisturizer that not only boosts hydration, but also helps your skin lock it in.

How to hydrate your skin (and keep it that way)

Humectants + NMFs = BFFs. Skincare that contains humectants (molecules that attract water like a magnet) like hyaluronic acid and sodium lactate, draw in moisture and help plump the surface of your skin with hydration. When combined with Natural Moisturizing Factors (hydrating ingredients naturally found in your skin) like amino acids and sodium PCA, humectants reinforce the moisture barrier to keep your skin hydrated.

Strong skin = Hydrated Skin = Healthy-Looking Skin. Looking to get the most outof your moisturizer? Give your skin something to work (out) with! Peptides, collagen and ceramides are moisture barrier must-haves. Skin-loving ingredients like collagen and peptides give your skin the extra oomph that it needs to stay hydrated, strong, and bouncy (more on that below). Seal the deal with ceramides to reinforce your moisture barrier and keep all the good stuff in your skin.

• Peptides are chains of amino acids (the building blocks of proteins) that bind together to build strength and condition skin.

• Collagen helps hydrate and boost elasticity.

• Ceramides—naturally found in the lipid layer of your skin—reinforce your skin barrier and help your skin hold onto moisture better.

So how do I strengthen my moisture barrier?

That’s where Strength Trainer Peptide Boost Moisturizer comes in: It’s made with powerful ingredients—amino acids, peptides, ceramides, collagen and hyaluronic acid—to instantly double hydration, strengthen the skin barrier all day and bring moisture, bounce and resilience backto all skin types (including blemish-prone and sensitive).